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From stowaway to brewery magnate, tracing the history of Adolph Coors
Coors Brewing Co., Naperville, Ill., sounds a bit odd, doesn’t it? Adolph Coors Sr.’s first attempt at brewing in the United States wasn’t in the Wild West town of Golden, Colo. Instead, it was in...
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Primed for growth, AC Golden Brewing names David Coors president
Ten years ago Pete Coors carved an experimental brew house out of the gargantuan Coors complex in Golden, Colo., hoping to inspire a new spirit of innovation at the 135-year-old company he helmed. That...
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On the 30th anniversary of joining Miller, Leinenkugels reflect on sale
“Miller Brewing to buy Leinenkugel’s: Purchase, possible expansion seen as boon to community.” So screamed the banner headline in the Dec. 2, 1987, edition of the Leader-Telegram, the daily newspaper...
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Meet Bill Stein, longtime illustrator of the Hamm’s bear
For more than 30 years, Bill Stein spent much of his days drawing the Hamm’s bear. The North Dakota-born Stein presided over the goofy, portly icon, designing most of the print ads, memorabilia and...
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‘Silver Bullet’ designer’s legacy lives on as Coors Light celebrates 40th year
Forty years ago, Marc Barrios finally had his golden opportunity: a once-in-a-lifetime chance to put his imprint on an enduring and indelible piece of American design. By a twist of fate and a chance...
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Born in Chicago, raised in Milwaukee: A New Look at the Origins of Miller Lite
Forty-five years ago this year, the beer that would inexorably change the drinking habits of America began arriving at bars and retail stores in select markets across the country. In San Diego;...
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Is 2019 the year of Peroni?
The fastest-growing European import of 2018 is shooting for an even bigger 2019. After more than a decade of building momentum in select markets, Peroni Nastro Azzurro this year for the first time is...
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Happy 60th birthday to the recyclable aluminum can
As you take a sip from your next can of beer, you can thank Bill Coors and a team of more than 100 in Golden, Colo., for its fresh taste. Sixty years ago today, on Jan. 22, 1959, the two-piece...
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